Assessable growth plan
90 days to build the foundations for predictable school acquisition.
The objective is not simply more website traffic.
It is discovering:
What reliably creates another paying school?
Foundation
Before increasing demand, make sure every visitor, enquiry and sales conversation has somewhere effective to go.
01
Positioning
Sharpen the commercial story around:
Marking
Tracking
Moderation
Position AI as the enabling technology rather than the product itself.
02
Website conversion
Create multiple pathways:
Book a Demo
Watch a Demo
Start a Trial
Download a Resource
MAT Enquiry
03
Search architecture
Build landing pages around real search intent:
Year 6 Writing Assessment
KS2 Writing Moderation
Writing Assessment Software
Digital Writing Portfolios
Writing Progress Tracking
AI-Supported Writing Assessment
Writing Assessment for MATs
04
Measurement
Track what drives growth:
Traffic
Leads
Demo bookings
Trials
Conversion
Paid schools
Pupil licences
MAT opportunities
Sales source
Pipeline value
05
CRM
Create a visible sales journey:
Lead
Qualified
Demo
Trial
Follow-Up
Decision
Customer
MAT Expansion
Authority
Turn Assessable's educational knowledge into a discoverable and trusted resource.
01
Knowledge hub
Initial content themes:
The Complete Guide to Year 6 Writing Assessment
KS2 Writing Moderation Guide
Teacher Assessment Framework Explained
Expected Standard vs Greater Depth
Reducing Writing Assessment Workload
Responsible AI in Writing Assessment
02Major lead-generation asset
Hero resource
The Year 6 Writing & Moderation Toolkit
TAF checklist
Moderation checklist
Evidence checklist
Writing portfolio checklist
Internal moderation planner
Guidance resources
03
Case studies
Turn development schools into visible proof.
Challenge
Previous process
Implementation
Teacher experience
Impact
Moderation preparation
Flagship: How a Primary School Is Rethinking Year 6 Writing Assessment
04
Founder authority
Build content around real educational questions rather than product promotion.
Why Teachers Should Always Make the Final Judgement
What Responsible AI in Assessment Actually Means
Why Writing Assessment Needs More Than a Score
Acquisition
Once the foundations exist, actively create demand.
01
School outreach
Start where Assessable already has credibility, then scale nationally.
Headteachers
Deputy Heads
Year 6 Teachers
English Leads
Assessment Leads
Curriculum Leads
MAT Directors
School Improvement Leads
02Flagship campaign
Campaign
GET MODERATION READY
Moderation Toolkit
Landing page
Email
LinkedIn
Webinar
Case study
Demo
Trial
03
Webinars
Education first. Product second.
Year 6 Writing & Moderation 2026/27
AI, Writing Assessment & Teacher Judgement
Reducing Assessment Workload Without Losing Rigour
Building Stronger Writing Evidence
04
MAT strategy
A proposition built for multi-school adoption.
Consistency across schools
Centralised oversight
Shared assessment frameworks
Trust-wide insight
Moderation
Leadership dashboards
Portfolio evidence
Assessable for Multi-Academy Trusts 05
Automation
No interested school should disappear because somebody forgot to follow up.
Success dashboard
What should 90 days produce?
Not vanity metrics.
01Qualified Leads
02Demo Requests
03Trial Starts
04Trial-to-Paid Conversion
05Paying SchoolsEverything ultimately leads here.
06Pupil Licences
07MAT Opportunities
08Pipeline Value
09Customer Acquisition Source
10Organic Visibility
11AI Search Visibility
Assessable has already built the product. The next opportunity is building the system that consistently puts it in front of the right schools.
